Cinema Blend -
6 Nov 2015 01:19

Movie advertising takes many forms. Any major (or even semi-major) film that comes out is going to have teasers, a few trailers, posters in your favorite theaters, and the stars appearing on a wide variety of TV and radio shows, doing umpteen interviews about their newest project. But now, one insider let us in on an advertising technique you may not, or at least pretend not to know about. Lionsgate chief brand officer and president of worldwide marketing, Tim Palen, admitted that the company ha...
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